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CUHK Business Webinar Series - Getting Famous = Successful Brand?

9 Jun, 2020

A successful brand increases the chances of customers choosing your product or service over your competitors. According to a Nielson survey, 59% of consumers prefer buying new products from brands familiar to them. Brand building is the process of managing reputation of a brand and improving customers’ perception of it in a way that builds brand awareness, equity, and loyalty. How customers perceive a brand wholly determine how they will engage with it. In this webinar, Prof. Lisa Wan will share with you why do companies need brand building; and what are some key elements of successful brand building.

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